KLM up to 2022 partner and name giver KLM Open
KLM Netherlands extends the contract as partner and name giver of the KLM Dutch Open until 2022. That was announced by Harm Kreulen, director of KLM Nederland, during a press conference at Bernardus Golf, the location for the next three editions of the KLM Open. .
The first Dutch Open was played in 1912. In 1981 the tournament got its first name: KLM Dutch Open. KLM was title sponsor up to and including 1990. In 2004, the airline picked up the thread again. Since then she has been a continuous title sponsor of the largest international golf tournament on Dutch soil.
High-quality multi-day sporting event
Harm Kreulen, director of KLM Netherlands: 'KLM is pleased with the extension of its title sponsorship for the KLM Open until 2022. The KLM Open has become a household name in golf sport and stands for a professional and high-quality multi-day sporting event in the Netherlands. The tournament has a strong national and international image and fits well with our goals. In addition to visibility for KLM, the KLM Open is a valued sporting event that is ideally suited to strengthen the relationship with our customers and partners. "
Proud connection with the tournament
Daan Slooter, tournament director KLM Open: "The partnership between the Dutch Open and KLM is one of the longest-running partnerships in Dutch sport and on the European Tour. We are very happy and proud that such a powerful and Dutch company as KLM has decided to extend its connection to the tournament. That is a big compliment to the organization, sports marketing agency TIG Sports, and confirms once again the synergy between KLM and golf. It also means that together we can continue to grow in renewing and improving the event to make it future-proof. "
About the KLM Open
The KLM Open will be played in 2020, 2021 and 2022 at Bernardus Golf in Cromvoirt. The 101st edition of the KLM Open will take place from 17 to 20 September 2020. www.klmopen.nl
Photo: director KLM Netherlands Harm Kreulen and tournament director Daan Slooter (r) (photo KLM Open / Ronald Speijer)